Course Content

  • 1

    Introduction

    • Welcome & Overview [Read this first!]

    • [DO THIS NEXT!] Join Slack and set up your profile

    • Group Blackboard Calls & Pre recorded Critiques

    • RLH Professors
  • 2

    RLH Orientation

    • [WATCH THIS NEXT] How to use slack- VERY IMPORTANT LESSON!

    • Guidelines for using Slack

    • Setting up a gmail account and google calendar

    • Hour One

    • Downloading Google Apps

    • Accessing Google Drive and Creating RLH Folder

    • Loom for Desktop and Mobile

    • Zoom for Desktop and Mobile

    • Canva & Tutorials

    • Tasks to complete before moving on to Chapter 1
  • 3

    QUICK REVENUE INJECTION

    • Added Value Experiences

    • 🛑 Critique Submission: AVE Menu
  • 4

    MIND & DEVELOPMENT

    • Never miss a Lesson

    • What Got You Here Won't Get You There

    • The Model

    • Thought Download and The Unintentional Model

    • The Intentional Model

    • 🛑 Critique Submission: Un-intentional Model & Intentional Model
  • 5

    MINDSET & TAILOR

    • Your Brain Controls Your Reality

    • Hyfee Lingo

    • 🛑 Critique Submission: Hyfee Lingo 30, 60 & 90 Day Goal

    • Morning Ritual

    • Showing Up Like A Boss

    • Roadmap of the course

    • Conversion Experiences

    • Scripts to use with Haircut guests to try Color

    • Timing and Price with adding Color Services to a Haircut ticket

    • Effective Timing BTC
  • 6

    TAILOR

    • Digital Beatpad and how to use it in every consultation

    • 5 Inner Circle Habits for Every Consultation

    • New Guest Consultations

    • Existing Guest Consultations

    • Mindset on Sales and Marketing

    • No More Redesigns

    • Cancellation Guideline

    • Increase Retail Sales: Beauty at Home

    • The Closing Part 1 - Retail

    • The Closing Part 2- Confirm Prebooking

    • Liberate: Create your Next Phase Schedule

    • 🛑 Critique Submission: Your "Next Phase Schedule"

    • Waivers
  • 7

    TRANSITION

    • How we should determine our pricing

    • Set up your TP Pricing timeline in Google Calendar

    • Why we should adjust the way we charge

    • Filling out your Pricing Structure on the TP Pricing spreadsheet

    • MINDSET: The most important thing that determines your Success & Fulfillment

    • TP Pricing Overview

    • WORKSHOP LESSON: Calculating Technical Rates

    • WORKSHOP LESSON: Calculating your Chemical Rates

    • 💡 Calculating other Categories like Bridal, Makeup and Lashes [Added 8/9/21]

    • 🛑 Critique Submission: TP Pricing

    • MINDSET: Reacting to, Processing and Indulging in your Emotions

    • Setting up everything in your Salon Software

    • Update your AVE Menu

    • Communicating TP Pricing with Existing Guests

    • Online Booking Quiz for Guests
  • 8

    IDENTIFY

    • Examining Beliefs Around Money and Numbers

    • Budgeting and Inventory Tracking

    • Mindset Lesson - The Awe Walk

    • Rituals & Why

    • Rituals Tutorials

    • Intentional Results/Benchmarks

    • Lets talk about Technical and Chemical 1 Add Ons

    • Increasing Chemical 1 Add ons and Extensions

    • Increasing FOV and Pre-Booking
  • 9

    EXPAND-RECRUITING & HIRING

    • 💡 RECRUITING-> Get clear on your Ideal PPTM [Added Feb 2022]

    • 💡RECRUITING-> Become BFFs with the School Director [Added February 2022]

    • 💡How to get a ton of Leads from the school in 1 visit [Added February 2022]

    • 💡 The Auditioning Outline (Conducting 3 separate Interviews) [Added February 2022]

    • 💡Building out your Training Program [Added February 2022]

    • 💡Training Shifts [Added February 2022]

    • 💡 Examples for your Training Program [Added February 2022]
  • 10

    TRACKING Metrics

    • Liberate: Schedule reminder

    • MINDSET: Priming Ritual
  • 11

    HAIR EXTENSION PRODUCT KNOWLEDGE SERIES

    • Extension Product Knowledge Series
  • 12

    PROFIT-DRIVING HAIR EXTENSION MENU (UNDER 20 MIN SERVICES)

    • LESSON 1 - The Big Picture Overview

    • LESSON 2 - Done For You Menu Templates

    • LESSON 3 - Mini-Training Tutorial In Canva

    • LESSON 4 - The Hair Bank

    • LESSON 5 - Hair Extension Sales Scripts

    • 🛑 Critique Submission: Profit-Driving Extension Menu
  • 13

    HAIR EXTENSIONS

    • Consultations & Prebooking

    • Forms

    • Voice Coach - Roger Love: How to speak so people listen on The Marie Forleo Show

    • Lesson 1 - Your Profit Center

    • Lesson 2 - Per Row Rate

    • Lesson 3 - Calculating Rate & Percentage Tutorial

    • 🛑 Critique Submission: Extension Rate & Percentage Pricing

    • Adding Value To Your Extension Guest Experience